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Google Reports: Paid Clicks Up 31%; Cost Per Click Down 11%

Posted on the 30 January 2014 by Worldwide @thedomains

Google reported its financial results for the quarter ending December 31, 2013 after the market closed today

Google’s consolidated net income was $3.38 billion, or $9.90 per share, compared to $2.89 billion, or $8.62 per share, in the year-ago period.

Excluding certain items, Google said it earned $12.01 per share.

Google’s consolidated revenue, rose to $16.86 billion from $14.42 billion in the fourth quarter of 2012.

Paid click growth, rose 31% Y/Y after growing 26% in Q3 and 23% in Q2.

At the same time, Cost per click fell 11% Y/Y after dropping 8% Y/Y in Q3 and 6% in Q2.

Google Sites revenue (67% of revenue exc. Motorola) rose 22% Y/Y, the same as Q3.

Traffic acquisition costs were 24% of revenue, even with Q3 and down from 25% a year ago.

Google ended the 4th quarter of 2013 with $58.7B in cash/investments.

Shares of Google are basically flat after hours.

 

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