Goama (also known as Go Games) allows developers to quickly integrate social games into their apps. Some Goama customers have used it for promotional campaigns, while others rely on the platform, which introduces new games every week, to add a full-fledged gaming feature to their app.
The startup, which recently took part in SOSV's acceleration program, unveiled last week during CES at the Taiwan Tech Arena pavilion. The event is over, but the Goama virtual booth is still active.
Some of Goama's customers are "super apps" or apps that offer different services and want to include games as well. To better serve the super apps, Goama recently introduced a tournament model in addition to its subscription model for users.
The startup says Goama's platform integration can help apps grow brand awareness when people share their achievements or invite other players to tournaments. User engagement also increases, with players typically spending more than 16 minutes per session playing. So far, the platform has a combined total of 2.5 million unique users.
The company currently focuses on Asia and Latin America, where mobile penetration is growing rapidly, and works with more than 15 partners, including GCash and Rappi, to enable digital payments and communications. Its gaming platform UI can be customized to suit host apps, and rewards can include points and other rewards that can be spent within the app. Some companies that have used Goama include the FoodPanda food delivery app, Snickers, and the WavePay money transfer app.
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