Giorgio Armani: the designer's plan for phase 2
Giorgio Armani announces new initiatives and measures for Phase 2, in particular for the reopening of the stores on May 18. The image of the doctor with wings holding Italy, which has become a symbol of the fight against Coronavirus, is the new subject of the mural in via Broletto in Milan. Alongside Franco Rivolli's design, Giorgio Armani's words of encouragement appear: "To start off safely we still need her."
After the letter published in the Italian newspapers with which Giorgio Armani wanted to thank all the health workers for their work in the first weeks of the crisis, the stylist once again brings attention to the commitment of those who, still in the forefront, are taking caring for people, inviting Italians not to let their guard down.
From Friday 15 May Giorgio Armani also decided to illuminate the facade of the Armani Ginza Tower in blue decorated with bamboo-shaped motifs. In Japan the blue color is used to express gratitude to people who work in the medical field for their great commitment in the fight against Coronavirus.
Support activities for the most needy and the production of disposable gowns continue
On the occasion of the reopening, according to the locally established methods, of the Giorgio Armani stores owned all over the world (such as Milan, Paris, Monaco, Sydney, Beijing, Hong Kong), the Armani Group announces that 10% of the proceeds part of the sales made on the spring / summer 2020 collections will be donated to some charitable entities operating in their respective cities.
The production of disposable protective gowns also continues, which will move from the factories owned by Trento, Carrè, Matelica and Settimo Torinese - again operating on the Group's fashion collections - to those of some sub-suppliers, both in Italy and abroad.
Safety measures in shops
The reopening of owned stores in Italy and worldwide will be in line with the best standards and regulatory provisions provided by each country, in order to ensure maximum protection of the health and safety of the public and staff. To ensure maximum customer attention and greater ease of access to points of sale, the service Book an appointment will give the opportunity to book your appointment directly in the shop online. By connecting to the armani.com website, you can choose the date and time in the nearest store. Active worldwide from Friday 15 May for the Giorgio Armani and Emporio Armani stores, and from 3 June for the A | X Armani Exchange stores.
Emporio Armani Café and Restaurant is Nobu Milan will continue to guarantee their customers dedicated menus for l delivery service, until the next reopening.
Read also the interview with Giorgio Armani on Fashion Italia in May
