"Getty Images has a deep belief in the power of visuals to incite change and shift attitudes," said Pam Grossman, Director of Visual Trends at Getty Images. "Visual literacy is so prolific with today's generation, that photos are now absorbed and processed with unprecedented immediacy. Positive imagery can have an impact on fighting stereotypes, celebrating diversity, and making communities feel empowered and represented in society. We're so proud to partner with MuslimGirl.com to increase the visibility of these kinds of images in the world."
Getty Images, a world leader in visual communications, and MuslimGirl.com, the largest Muslim women's online platform in the United States, today announced an exclusive content partnership that aims to tackle misrepresentation of Muslim women in marketing and advertising. Together, they've created an offering of high quality images that authentically represent Muslim women in a fresh and contemporary light.
The partnership seeks to diversify the depiction of Muslim women online and flood the internet with positive imagery to push back against broad misconceptions of the Islamic community. Joining the Getty Images community as a contributor, MuslimGirl.com aims to provide a collection of images that seeks to take back the narrative and raise the profile of the young modern Muslim woman.
Available for commercial use to encourage a more positive depiction of Muslim women, images feature girls with and without a hijab, are shown doing every day activities, at home, with friends, and in the workplace, and their style and strength is front and center. In each photo, they are portrayed as the protagonist to project and normalize a modern view of Muslim women today.
"Getty Images has a deep belief in the power of visuals to incite change and shift attitudes," said Pam Grossman, Director of Visual Trends at Getty Images. "Visual literacy is so prolific with today's generation, that photos are now absorbed and processed with unprecedented immediacy. Positive imagery can have an impact on fighting stereotypes, celebrating diversity, and making communities feel empowered and represented in society. We're so proud to partner with MuslimGirl.com to increase the visibility of these kinds of images in the world."
"One of the ways I open up my talks is by asking the audience to search 'Muslim women' images on their phone browsers, which is always met with their awe at the unsettling results," says Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. "I don't want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task."
Pam Grossman adds: "Keyword searches for Muslim have gone up 107% on GettyImages.com over the past year, so it's even more important to ensure images like these are surfaced at the top of our results."
