Genesis Prize Now a Farce

Natalie Portman's decision regarding the Genesis Prize surprised me. Portman has always been a supporter of Israel, and is Israeli herself. She has visited Israel in the past and has spoken in support of Israel. I dont want to accuse her of supporting BDS, as she herself says she is not, even though BDS supporters will probably use her in their campaigns, but her decision is painful.
The way it seems to be going down, with Portman accepting the prize (a lot of money) but refusing to show up and give an acceptance speech, turns the entire enterprise into a farce.
Basically this prize has been to attach a celebrity face to Israel on the world stage. It has done a good job so far, until Portman's decision, but perhaps instead of honoring rich celebrities and calling it "the Jewish Nobel prize", they would do better with honoring people who really work tirelessly on behalf of some cause connected to Israel - medical research, the poor, hunger relief, the sciences, peace efforts etc. Giving rich celebrities money they do not need for what the Prize calls its mission as  "The Genesis Prize honors individuals who have attained excellence and international renown in their chosen professional fields, and who inspire others through their engagement and dedication to the Jewish community and/or the State of Israel." makes the entire thing kind of wishy washy.
The Genesis Prize should also include a clause requiring recipients to be present to receive the award, or else an alternate recipient will be selected. What's the point of giving a celeb the prize in order to highlight their connection to Israel if you are not given the opportunity to highlight their connection to Israel?
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