G-Star RAW has captured the essence of jeans for their Spring/Summer 2015 campaign and expressed it through their diverse range of styles and fits. A perfect jean for every body, shape and lifestyle. G-Star enlisted Ellen von Unwerth to photograph the campaign for her affinity for denim and forte with the female subject. The styles span from skinny to loose, raw to distressed, dark indigo to chalk white, classic to cutting edge, the brand's mastery of denim is clear. With a slogan-hashtag combination, "Wear it #tightorwide" carries the campaign into an online activation, encouraging one to voice their opinion about how they wear their jeans.
