The domain name FreshLook.com just got this with a UDRP filed with the National Arbitration Forum for a second time.
The domain FreshLook.com dropped and was in a auction at Snapnames.com which closed on January 30, 2013 with a high bid of $3,407.
Interestingly this exact domain name was the subject of a UDRP decided in December 2011, by the same complainant Novartis AG. against the domain owner at the time a Jose Maria Valdez.
In the December 2011 decision, the one member panel awarded the domain name to Novartis AG whose offical site for the product is Freshlookcontacts.com
So what happened?
Well we are not sure as the whois records are pretty confusing
It seems by the time the UDRP decision was rendered in December 2011, the domain was already in redemption period at Godaddy.com and never seemed to transferred away from the Jose Maria Valdez, the domain holder who lost the UDRP decsion.
As of January 2012 the domain was owned by PowerBrand Center LLC. showing an expiration date of November 2012 however by the end of 2012 the domain was owned once again by Jose Maria Valdez. and once again was in redemption.
In early 2013 the domain was back in the name of PowerBrand Center LLC still showing an expiration date of November 2012, but no longer in redemption.
On January 28th 2013 the domain registration was deleted and picked up by SnapNames.com and put into the auction which had over 50 backorders.
The domain whois currently lists the parent company of domain name of the registrar, that caught the domain, Endurance International Group as the registrant.
The domain goes to a parked page with results for colored contacts.
The term Fresh Look is trademarked by Novartis AG, which in the past year won UDRP’s on the domain names: wwwfreshlook.com, FreshLookz.com, and Freshlookcontact.net, Freshlook247.com, BuyFreshLook.com, freshlookcolorblends.net, FreshLookPainting.co, Myfreshlook.com.
Other pending UDRP on variations of Fresh Look include; freshlookme.com, freshlookforever.com, freshlookvision.com
We will let you know how it turns out but it looks like someone just lost $3,500.
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