Freight Carrier’s Ad Campaign Aims To Make Infrastructure A Hot Topic During Presidential Election (Video)

Virginia-based Norfolk Southern’s CGI-laden, Toy Story-esque advertisements show a boy falling asleep in his bedroom while his toys come to life, creating a thriving city that his train set races around. The release of the media campaign is timed to coincide with the Republican and Democratic national conventions, where the freight company will have a strong presence. According to AdWeek, Norfolk Southern is also a sponsor of CNN’s election coverage.

“Wherever our trains go, the economy comes to life,” says the narrator.