NEWS COPY
A new study has revealed fascinating gender disparities when it comes to remembering basic dates and information.
According to a study of 2,000 Brits, men are overwhelmingly perceived to be the most forgetful sex, with more than half of respondents saying blokes are more likely to forget important dates compared to only eight per cent of women.
However, when it came to the crunch, the survey found women were the more forgetful sex, struggling to recall directions, appointments or to turn off appliances.
More than half of women say they frequently forget where they have left their keys compared to only 40 per cent of men. Forty four per cent of women say they have forgot a relative's birthday and 41 per cent say they have forgot a friend's birthday.
But there are exceptions to the rule. As few as one in ten women said they had forgot Valentine's Day compared to two in five blokes. Other dates where women perform better than men include their partner's birthday, their child's birthday and wedding anniversaries.
A spokesman for Admiral Multicar, which commissioned the study, said: "As a nation, working hours are getting longer and social lives are getting busier.
"So it's perhaps not surprising that many people are starting to forget passwords, deadlines and pin numbers.
"There are so many ways we can help ourselves remember things, the trick is to remember to use these first too.
"Phone reminders, calendars, diaries or even sticky notes - as long as you don't forget the important things it doesn't matter how you go about doing it."
The study found passwords are the most common pieces of information Brit's are forgetting followed by where keys have been placed.
A relative's birthday was the third most common overlooked date and pin numbers came fourth in the list.
A friend's birthday, remembering to pay a bill and where the car is parked were also fairly common things the nation is forgetting.
But if they were to forget their partner's birthday, more than half of Brits would be the most upset about this.
Forty four per cent said they would be the most upset about forgetting their child's birthday and one third said forgetting a relative's birthday would be the worst thing for them to do.
Some 47 per cent of Brits think believed their memory is getting worse as they get older, with a third saying they find it stressful trying to remember important dates or events.
But Brits are never happy if they forget something, they're most likely to feel disappointed and one quarter said they feel angry if they don't remember to do something.
The spokesman added: ""It's important not to beat yourself over the head if you forget something minor, and you can always learn from your experience.
"If you are organised in your life, you are less likely to forget important dates and events."
"We commissioned this research because remembering the date of your insurance renewal is one of those things it's easy to forget. With Admiral MultiCar you can add additional cars to the policy and then forget about them. They stay with their current insurer until that policy ends and the join the MultiCar policy. It's just one less thing to think about."
ENDS
Forgetful Brits
