In terms of turning contest entrants into customers, this is the most important step.
Follow up with Entrants to Maximize your Contests PR & Sales Potential
Follow these 3 easy steps:
1. Post the Winner’s Name on Each of Your Social Channels.
2. Email the Winner.
3. Email the Non-Winners.
This will make users happy to associate a real person with winning the prize, and will compel the winner to share about your brand and the contest with his/her friends
This will also alleviate any concerns/grievances that some entrants may have that no one was actually awarded the prize stated in the contest (these concerns arise much more often that you think!)
Ask them to send a picture of themselves with the prize when they receive it (this image is BIG for your company’s PR!)
Losing is not a nice feeling – even when it’s in a contest. Make every entrant feel like a winner by sending them an exclusive consolation prize – such as a 25% off coupon to your business – and telling them to stay tuned to your Facebook Page for your next contest.
