A nice way of creating attention in the public are flashmob performances. I blogged about the Ode to Joy in Sabadell, Spain, and for the Rijksmuseum Amsterdam.
Here is a “shopera” performance in a London grocery store, where one afternoon five secret opera singers disguised as casual shoppers and store staff presented the Italian classic Funiculì, Funiculà in the food aisles. Enjoy this mixture of culture and marketing.
Photo (c) from the video
