The ad campaigns features Americana influences - strong denim on denim looks, including denim overalls and jumpsuits (the classic American comeback trend) that are perfectly worn-in, and jeans in various shades of indigo. Denim shirts and jackets are seen in classic silhouettes, embellished, navajo-printed, and moto styles that add to the Western feel of the collection. Of course the color palette isn't all blue - bold red leather jackets and coated denim are shown in strong pops of color against the mostly blue denim and neutral desert palette.
