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Emerging artists and new music enthusiasts are being promised an essential listening experience full of fresh inspiration, courtesy of Firestone's new ' Driven by Music' podcast. The series, presented by TV and radio presenter Abbie McCarthy, will has now been launched and is available on all major platforms including Apple, Spotify and Soundcloud.
The podcast series will feature emerging talent and industry professionals discussing life on the road, writing great music and achieving success, to name just a few topics. Expert guests will music fans their unique insight in to the industry and each episode will include an exclusive live performance.
'Driven by Music' is the iconic tyre brand's latest commitment to the music scene, supplementing its hugely successful Road to the Main Stage competition and Firestone Music Tour which has visited All Points East, Rock en Seine, Southside, Open'Er and Bilbao BBK Live in recent years.
Episode One will feature an acoustic performance from 2019 Road to the Mainstage winners, The Lutras, and Abbie is joined remotely by Jafaris and L Devine to share how they are reaching their fans while they can't tour. The theme is "Music and musicians in lockdown".
Firestone UK's brand manager Sofie Bronserud said: "We are as passionate about music today as we've always been and remain committed to creating a platform for emerging artists to be heard.
"We think this is the perfect time to release our 'Driven by Music' podcast because so many musicians and performers are in need of some inspiration to get them through these trying times. Music lovers are also on the lookout for some fresh new sounds and artists to listen to, which is what this podcast delivers.
"We have invited established artists, musicians, industry professionals and upcoming talents to discuss their stories and the adventures they've faced during their own unique journeys!"
To download and listen to Firestone's Driven by Music podcast, visit:
Firestone's connection to music dates back to 1928, an exciting time in the history of automobiles, tyres and music in the United States. Its founder, Harvey Firestone, was passionate about music, and launched a radio programme on NBC, 'The Voice of Firestone'. The programme provided emerging talented musicians with a platform from which to launch their careers and bring their music to new listeners. People would gather around radios every Monday evening to listen in, and the programme quickly became the most successful entertainment broadcast of its time.
