Sports Magazine

FILA Introduces New 30 Love Tennis And PLR Collections For Indian Wells and Miami

By Jen Campbell @TennisLife_Mag

FILA sponsored players will be sporting two new standout collections on court at Indian Wells and Miami. The chic feminine allure of the women's 30 Love collection and the electric, eye-catching design of the archival PLR collection will pack a powerful on-court punch at the first two Masters 1000 and Premier Mandatory tournaments of the season.

For the ladies...

Top female FILA sponsored players, including World No. 1 Ash Barty, No. 3 Karolina Pliskova, No. 5 Sofia Kenin and No. 6 Kiki Bertens will be ready to spring into action at Indian Wells and Miami showcasing the beautiful 30 Love collection. Berry tones and feminine finishes sweep through a collection that tastefully offers unparalleled performance and style for which Fila is known.

The 30 Love collection boasts a variety of tank options, including the elegant Cami Tank, the Tie Up Racerback Tank, the sleek and slim Twist Back Tank and the color-blocked Full Coverage Tank - each of which are offered in varieties of the collection's primary color palette of white, cyclamen and crimson. For the ladies who prefer sleeves, there is also the Petal Cap Sleeve Tee which looks perfect with the skorts!

Tops paired with the Side Tie Skort offer a sophisticated yet playful look, and when paired with the A-Line and Active Skorts, show off a more traditional style. The 30 Love Dress adds a powerful statement piece to the collection, featuring the classic silver cut out F-Box logo, black finishes at the front and back V, as well as an elegant side cut out detail at the waist. The 30 Love Petal Jacket and UV Blocker Long Sleeve Top round out the collection.

All FILA sponsored athletes will wear new colors of the Axilus 2 Energized tennis shoe on court at Indian Wells and Miami. The women's shoe complements the 30 Love collection's feminine pastels with it's gorgeous floral details... so pretty!

For the men...

In a colorful play on today's trends and yesterday's respect of the game, the PLR collection offers acid lime details complemented by rich navy and white hues to deliver a color palette that is sure to slice through any crowd. The PLR Polo features the classic FILA F-Box logo along with simple vertical lines that are amped with cleverly intricate angles, while the Singles Polo offers a simpler, classic look of legend and legacy. The PLR Crew and Doubles Crew highlight the same eye-catching colors in varying designs.

Each of the tops pairs perfectly with the signature striped PLR Short, available in blueprint or white. An acid-boosted F-Box Tennis Tee completes the ensemble, while a UV Blocker Long Sleeve Top offers protection from the warm Indian Wells and Miami sun. The PLR collection will be worn at Indian Wells and Miami by top FILA sponsored tennis players John Isner, Sam Querrey and Reilly Opelka, among others.

The men will also wear the Axilus 2 Energized tennis shoe, though in the Acid Lime/Blueprint/White colors.

FILA has a long and distinguished history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments and organizations. FILA is a sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Cordoba Open, the Rio Open, the Brasil Open, the Rakuten Japan Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, the Argentine Tennis Association (AAT) Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.

The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.

The Fila 30 Love Collection is currently available at www.fila.com

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FILA Introduces New 30 Love Tennis And PLR Collections For Indian Wells and Miami

Tennis Life Magazine was created by tennis players, for tennis players, offering everything a recreational players needs to perform and feel their best, both on and off the courts: tennis tips, tennis-specific workouts, tennis gear and fashion reviews, health and wellness tips, healthy recipes for athletes, motivation, tennis news, and more!


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