And losing the thread
This morning I read an article claiming that the Evangelical Alliance and others had decided to ‘take on’ the advertising might of giants like John Lewis and Sainsburys by producing a Christmas advertisement of their own. The 45-second commercial, which you can see below, is nicely produced and depicts its message with a kind of understated simplicity. However, surely we are kidding ourselves if we think that such a campaign will pt the slightest dent in the fender of the commercial juggernaut as it rumbles down the hill towards December 25th, brakes off and engine revving?
Not only that, but isn’t it a mistake to even try? In the final event, Christmas is all about incarnation – making the word and promise and Gospel of God into flesh. The single most effective means of spreading the Christmas message is that which God himself employed, surely? In other words, those enthused an transformed by the message are the best advert for it.
Of course, the advert below may help them to talk about it, but I am unconvinced. What do you think?
