Over the years I have read a ton of stories on new gTLD program and certainly some particular new gTLD’s, but few have gone as far as FastCompany just published on the new gTLD .Green in a story entitled: “Why The New .Green Domain Name Is An Idea Thankfully Past Its Time”
“The problem is that (.Green) maybe an idea whose time has passed.”
“Ten years ago, setting up a .green domain may have made sense; so few companies were doing green things.”
“These days .green seems passé and somewhat meaningless.”
“After all, what exactly does “green” mean?
“It may denote a shift to environmental action, a colloquial word for dollars, or perhaps something other than blue or yellow.”
“It’s also the case that anybody can be green.”
The article goes on to criticize, Annalisa Roger, founder of the DotGreen Community saying:
“Roger has no filtering process to wheedle the many, many people who claim environmental consciousness while ruining the planet. In fact, it’s a good bet that .green will appeal most to people who are insecure about their greenness and feel the need to compensate. ”
“Those who are genuinely green will be green anyway and won’t feel the need to set up a new site to tell the world about it.”
“There are several reasons why “.green” might be an unimaginative move in this day and age. ”
“It smacks of scoring points when green should be part of what organizations do anyway. At minimum, there are surely better ways to draw attention to your environmentally-friendly venture.”
You can read the entire story here
