FaceTime: photo shoots via webcam
In the era of social distancing, many brands have resorted to untraditional methods to promote new collections, experimenting with fashion photography and making true photo shoots through innovative tools as FaceTime.
It is certain, the photographic quality and the results achievable by renouncing all the professionals in the sector are not comparable to what can be achieved by working on the set, some solutions, however, are very convincing and we have demonstrated this with the shots of Bella Hadid on the April issue of Fashion Italia, created thanks to FaceTime.
Equally successful is the advertising campaign Giannico spring summer 2020. The Nicolò Beretta brand collaborated with the Italian model Chiara Scelsi who, in the intimacy of her Milanese loft and without the help of hair stylists and make-up artists, made herself direct via webcam with FaceTime.
" Fashion adapts and reinvents itself above all today. This is why we must continue to experiment with creativity at every level.", He told us Chiara Scelsi. " Shooting on FaceTime with Giannico was a new challenge for me: entering even more into the artistic process and being part not only of the final image but also of its construction. "
Among the first Italian talents to embrace the fashion photography via FaceTime there is also the photographer Alessio Albi, who recently joined the Condé Nast Social Talent Agency, who thanks to the wise use of technology has managed to create an entire collection of portraits via webcam, with the collaboration of Italian and international models.
For create a photo shoot with FaceTime just have the application on iPhone, iPad or Mac and activate the Live Photos function in the Settings. At that point, simply start a video call and click the button on the screen to save the snapshots directly in the roll of images of the Photos app.
Apple support pagesTake a Live Photo in FaceTime on iPhone
Take a Live Photo in FaceTime on Mac
Take a Live Photo in FaceTime on iPad
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