The Facebook pages are being redesigned. The social network today announced a significant change in the Facebook Page experience for creators and public figures, which includes a new look, updated navigation, the introduction of a dedicated news feed, a new question and answer format to engage fans and other tools and insights. Notably, the redesign will also eliminate the "Like" button to focus on followers instead, a more direct measurement of the number of people a Page is currently reaching.
ProWellTech first reported the company's plans to review Facebook Pages last summer, when it began testing the updated look with a select number of high-profile individuals, including actors, authors, creators, followed by pages. commercial in English.
Today, Facebook says the new experience will officially begin rolling out to all Facebook pages in the months to come.
One of the biggest changes on the new page design is that it gets rid of "likes". This happened because Likes misrepresent the true popularity of a Page. Many Facebook users once "liked" a page but later stopped following it to remove its updates from their news feed as it increased their interest. Or they had "liked" a page as a favor to a friend after receiving a request, but refused to receive his updates.
Facebook now says that a page's followers will be the frontline metric in the new experience, as it's a better indication of how many people are fans receiving updates from the page.
Another notable change is that pages will receive their own news feed. This means that the Page itself can participate in conversations as a public figure or brand, follow trends and interact with their fans. This dedicated News Feed will also suggest other public figures, pages, groups and trending content that the Page or public figure can interact with.
When you follow a Page, you'll see their comments on others' posts at the top of the comment section, giving them better visibility, along with a more visible blue check mark that indicates the Page is verified. The posts they commented may also be more visible in users' news feeds.
Other people will be able to follow the pages directly from comments and recommendations posts, Facebook says.
Facebook is also introducing a new question and answer format that allows Pages to interact better with fans. This is somewhat inspired by the Instagram trend, where creators took questions from fans and answered them in stories. In this case, however, followers can ask Page questions about a topic, and when the Page answers, those become a pile of questions that people can scroll through to find out more. This could be especially useful for companies that want to answer common questions in a fun way to introduce fans to a creator they like, among other things.
In addition to these handful of major changes, there are some updates on the backend that are aimed at those who manage Facebook Pages. For example, page admins will be able to assign access permissions in a more granular way, to focus on giving people different levels of access to perform specific tasks on Insights, Ads, Content, Community Activity, and Messages.
Based on feedback from Facebook during the testing phase, it created a number of new admin tool interfaces that now have a direct entry point for managing permissions, adding new admins, and accessing insights. for page administrators. This is available from the "Manage" button on the page. It also launched full support for the Creator Studio mobile app.
Moderation is also being improved, Facebook says, as it has upgraded its ability to detect and filter "hate speech, violent, sexual, spam, impersonator and phishing content." Other improvements in this area are still in the works, Facebook notes, but declined to provide specifics when details were requested.
Since the launch of the test, Facebook has heard from users that they have appreciated the new streamlined user interface, as well as the ease of switching between public and private profiles and pages, as well as the best ways to engage fans.
Facebook says the updated pages will roll out in the "next few months".
