Facebook CEO Mark Zuckerberg says he won’t stop running political ads — even lying ones. Trump has already run ads falsely smearing Biden. But Zuckerberg says Facebook banning or censoring such ads would violate freedom of speech.
He’s wrong. Freedom of speech (embodied in the First Amendment) means government may not squelch what anyone says. Facebook — big and powerful though it is — ain’t the government (yet). “Freedom of speech” in no way obligates Facebook to make itself a platform for lies. (Twitter’s chief Jack Dorsey, trying to be a more responsible citizen than Zuckerberg, is stopping political ads on Twitter.)
We now know how thoroughly Facebook was manipulated by the Russians in 2016 to get Trump elected. It went way beyond political ads. Among other ploys, they also set up vast numbers of seeming Facebook user groups to spread disinformation and dissension.
Not only does Facebook blow it as a gatekeeper on all that, it even does so on it’s own mis-named “news feed.” More accurately a garbage feed. Because to increase traffic (and hence ad revenue) its algorithms parlay user information to show people stuff calculated to push their buttons — whether true or not. And much is not.
In fact Facebook’s system rewards falsity. I heard a radio interview with one guy who candidly explained how he cooked up a false report about Hillary vote fraud, and made thousands from it. This is called “clickbait” — whenever someone clicks on such a link, not just Facebook, but the link’s creator too, make money from ads.Some time back, a Trumper I know indignantly distributed a bunch of quotes from leading Democrats slamming the Constitution. Obviously (to me) fake quotes. But instead of ignoring it, I did some googling and quickly found the source, a lying website, and the debunking. This was just one small taste of a monster phenomenon.
Manufacturing phony quotes or vote fraud reports is easy enough, low-tech lying. But now you can create fake video. Like the recent “drunk Pelosi” clip. But worse yet, you can even cook up footage showing someone appearing to say whatever outrageous things you want to put in their mouths. Watch for this in the 2020 campaign. How will the average voter know what to believe?In the internet’s infancy, we naively imagined it would make people better informed. Instead, it’s a fountain of weaponized lies, and most people (like my Trumper friend above) just don’t have the capability for vetting all the stuff coming at them. This poisons the well of information influencing our voting decisions. Democracy cannot function this way.
It’s exacerbated by having a president who — instead of trying to confront the problem — is himself a big part of the problem.
We are headed toward a world where there’s no such thing as truth or reality. Or so it will seem. But, of course, no matter what rubbish fills minds, there will still actually be a reality out there. And voters with rubbish-filled minds will make for a pretty ugly reality.Trump is just a harbinger.
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