The #MissingType campaign
Of course, the title of this blog post should read ‘fewer vowels and more blood’. The omission of every ‘o’ ‘a’ and ‘b’ makes it impossible to write the sentence. Without those letters at my disposal I am unable to write any sentence.
There are people right now for whom the absence of ‘O’ ‘A’ and ‘B’ is much more than a grammatical problem. They need a blood transfusion today, and there is not enough blood from the three blood groups O, A and B to go round. 240,000 new donors are needed in the UK if the needs are to be met.
As someone charged with delivering a vital message every day, I salute those behind the National Blood Transfusion #MissingType campaign this week. It is funny, eye-catching and arresting – and all done with minimal cost. Lots of people, from finance houses and chocolate makers to London Boroughs and NHS hospitals have joined in. Will you?
More importantly, will you join the queue to give blood? Two years ago, I overcame a number of (altogether unfounded) fears to do so, and I am glad I did. Why not CLICK here to day do so something about it?
Y u will e gl d y u did.
