The feedback on my last post about the changing landscape of Customer Success was so good to see and it's clear we're going through a transformation now. The insights from the community have been invaluable. We're in a period of some big and need changes for our industry and it's going to be an exciting 12 months ahead.
A recap on the big insights and changes coming...
1️⃣ : It's crucial to differentiate between what matters to the economic buyer vs. other stakeholders at our customers. A happy user base is great, but if we're not hitting the metrics that matter to those who make the renewal decisions, we're missing the mark.
2️⃣ 2024′ : Focusing on core values and specific metrics is more critical than ever. As we streamline Customer Success roles, we need to redefine our expectations to combat burnout. It's about working smarter, not harder.
3️⃣ : The conversation has shifted to identifying and improving the outcomes that matter most and providing value there. This is where we can truly demonstrate our value and impact, without overwhelming our teams.
4️⃣ : There's a growing realisation that being a great CSM isn't just about technical expertise or sales prowess. It's about understanding, listening, and responding to customer needs. The role of the CSM is evolving beyond traditional boundaries.
5️⃣ . : In our haste to solve problems, are we losing sight of the customer's voice? It's time to refocus on what really matters - understanding and addressing customer needs, not just showcasing our expertise.
Let's keep this conversation going. How are you planning to navigate these changes in your organisation? What strategies are you adopting to align with the evolving role of Customer Success?
