A trade show is an event where different people or organizations in a particular industry gather together in a selected venue to display and market their products and services to their target customers and other stakeholders.
These people or organizations are competitors in their industry and each one is trying to outdo the other and have some level of dominion and command. As such, there is a need for each of them to stand out and attract more clients.
This then calls for these entities to brand themselves well and have proper advertising mechanisms in place in order to stay on top of the competition.
If you plan to take part in a trade show, here is everything you may want to know about trade show advertising:
#1. Customize Your Booth Well
The first important aspect of trade show advertising is properly setting up your booth. A booth is basically your housing unit at the tradeshow. It is where you set up your products, banners, and everything else that you have. It’s where people visiting the trade show will come to see your specific products or services.
Ensure that your booth is properly situated in a place where there is enough people traffic. Your tables should be properly arranged and you should have enough seats for people to sit on as you interact with them.
Your banner bearing your logo should be properly placed on the outside to help people identify you. Your staff working at the booth should also have branded uniforms to further market your entity.
If possible, ensure that the décor on your booth is customized to the color scheme of your brand. This will not only make you stand out from the rest but will also boost your brand identity.
#2. Print Enough Flyers and Brochures
Another important element of trade show advertising is the use of flyers and brochures. These are small-sized paper documents printed with information about your business, products, and services.
These will come in handy in marketing your entity to people who come into your booth as well as those who just pass by. Once a potential client walks into your booth, you can hand them a flyer or brochure which can serve as a guide to them as you explain what your business is all about. They can then go with it when they leave your booth.
You can also distribute the flyers to people who just pass by your booth without walking into it. The flyers will help them know more about your products and services. This is an effective advertising strategy.
#3. Create Banners
A banner is a must-have at a trade show. On it, you can print your organization’s logo, describe your product and service offerings, and publish your contacts. Banners vary in size and material used and you can customize them to your liking. You’ll need to have a good graphic designer to do all the design work for you.
You may or may not have dealt with trade show banners before and may be wondering how you can get them. But not to worry. Here is our recommendation of where to buy trade show banners.
