Every type of business is selling something different, e-commerce businesses sell products, agencies sell a service, and start-ups sell a business concept. That said, to make a sale, a business needs to tell a story that makes its lead want to become a customer.
How to Tell the Story of Your Business
A business needs to tell the story of how its product can benefit a lead. It's this story that's meant to convince an individual or entity to perform the action that makes them a customer. This action can be signing a contract, making a purchase, or investing a sum of money.
Fortunately, there are many different ways your business can become an effective storyteller. While some businesses are good at sharing a branded narrative with an online community, others excel in verbally selling the story of their business concept (I.e. those in the sales industry).
It's up to you to decide which combination of storytelling strategies will work best for your company.
1] Engaging PowerPoint Presentations
Presentations can play a significant role in a business's day to day operations. In many industries, they are used to pitch a service or product to investors, update teams, train staff and more. That said, a presentation needs to tell an engaging story that is easy to follow and prompts an action.
While designing a slide deck is an intricate and time-consuming art form, you can also enlist the help of a PowerPoint design agency's consulting services to help tell your story in presentation form. This will help you to ensure your PowerPoint presentation is cohesive, engaging, unique, and distils your business story.
According to , storytelling makes your content and brand's messaging 22 times more memorable than hard facts. The reality is that engaging visuals play an essential role in creating a presentation that will tell a story that your audience will remember.
This is why PowerPoint presentation specialists also offer made-to-order custom graphics to help you tell the unique story of your company's data.
2] Tell a Social Media Narrative
Social media is a great, free tool that helps to keep users engaged in a brand's story. A business needs to utilize social media to keeps its community engaged and up to date on important company-wide news. The best part about this platform is that it allows businesses to tell the ongoing narrative of their brand and messaging.
Stories and unique content encourage a business's online audience to engage with the brand by liking, commenting etc. With functions like Instagram live and the stories functions on , and Snapchat, businesses can keep users clued in on the narrative of their day to day operations.
According to , research has revealed that two-thirds of marketers believe branded content like social media posts to be superior to other forms of advertising like direct mail, PR and print. The reality is that this content is being served directly to leads who are able to take action right away.
3] Send Weekly Newsletters
According to Content Marketing Institute, a whopping 83% of B2B marketers use email newsletters for content marketing. A newsletter allows a business to tell the weekly (or bi-weekly) story of how they have grown, progressed and changed.
Newsletters can help your business to maintain a consistent narrative that your audience can follow over time. This helps consumers to feel like they are part of your business's journey and ensures that they are aware of any changes, events, products or other items that require action.
As a business, your story is never ending. A newsletter is a great way to keep people informed and engaged in the narrative you are telling.
