Lifestyle Magazine

Étienne LeRoy Launches Limited Edition Sheeshas

By Saharg @Saharghazale

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The sheesha world seems to be at rise more and more, just when we hear about new smoking bans we hear about new sheesha places popping up. To divert the very “public” aspect of the sheesha, many brands have been designing exclusive and high end designer ones such as Porsche Design (posted previously), Aridiem  (earlier post as well), and now Étienne LeRoy.

From Étienne LeRoy :

The Swiss Made Étienne LeRoy sheeshas launched a few days ago are setting a new standard of quality and refinement in the art of sheesha smoking. Designed and manufactured by eukapis sàrl, a Lausanne based company, the Étienne LeRoy sheesha will be presented during the Big Boys Toys Show in Dubai in February 2012.

Swiss luxury goods are legendary. Not only have Swiss designers and artisans gained a well-deserved reputation for making the world’s most valued timepieces, they have excelled in other areas as well. Carrying on this ancient Swiss tradition, the Étienne LeRoy team have decided to ally the Eastern tradition and modern Swiss design to create the best sheesha ever made. They chose the highest quality materials and have worked with the most highly skilled artisans to achieve their goals.

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Étienne LeRoy sheesha come in strictly limited editions: the main series are 99 piece editions, which means that there will be only 99 pieces produced with the same body pattern. They are marked with a N° 1/9 to N° 9/99 stamp. Alternatively, you can decide to acquire a more exclusive sheesha from the 9 pieces series that use more exclusive patterns or materials. Discerning and exclusive buyers can decide to have a bespoke sheesha made for them. These are marked Pièce unique (Unique Piece). The design can be influenced by the buyer if he so desires and can also carry the owner’s name.

"The Étienne LeRoy brand is unique in creating a bridge between two great cultures, says Franziska Müller, General Manager of eukapis sàrl, the Middle East with its ancient and honored customs, and Switzerland with its heritage of luxury, top quality products". The mother company of the Étienne LeRoy brand, eukapis sàrl, is based in Lausanne, a small city on the shores of the Lake of Geneva. From there and overseen by an international team, the Étienne LeRoy sheeshas have been conceived, developed, manufactured and assembled, always respecting a strict quality charter, ensuring that Étienne LeRoy hand crafted sheeshas are – quite simply – the best ever made.

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The Étienne LeRoy sheesha range will be presented for the first time to consumers during the Big Boys Toys Show in Dubai, UAEfrom the 9th to 11th of February 2012.

www.Etienne-LeRoy.com


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