In the United States, Formula One racing is going through a renaissance. This is partly because of how popular the TV show is. All things Formula One have become more popular because of the show.
Artema LABS has joined this market by making digital collectibles based on sports cars and drivers that are one-of-a-kind. Artema is working with Motorsport Multiverse on three NFT series: Motorsport Moments, Motorsport Cards, and the Nigel Mansell Collection.
On August 25, 2022, you will be able to buy the NFT collection. They are also selling a pass that lets people get into the collection early.
Real driving gear is almost impossible for fans and collectors to get their hands on. They are in high demand, hard to get, and expensive. Even fake helmets cost hundreds of dollars when they are available. The NFTs made by Artema LABS are accurate games that use 3-D images of F1 drivers’ helmets, gloves, racing suits, and even cars. They come in different versions that reflect important racing information.
The team at Artema makes digital objects that are interactive, immersive, and made in 3D that live on the Layer 2 blockchain. They work with Motorsport, which licenses most of the intellectual property of F1 Racing. Motorsport is the center of the Formula One community, and it owns the intellectual property rights to the pictures and goods. About 62 million people visit their websites every month.
Motorsport made the Motorsport Multiverse as a way to get things out to fans and give them access to a wide range of things about teams and their drivers. The NFT items that will be sold through their platform in the future were designed by Artema.
Artema Labs
Madhu Vajayana, the CEO of Artema Labs, went into detail about how they are working with Motorsport to make the NFT version. These are exact copies of the cars and gear that NFT racers use. They are part of the Moments series, which has videos of NFTs. They are also putting together a collection to honor Nigel Mansell, who was a famous Formula One driver who won 31 races over the course of 15 seasons. It’s been 30 years since he won the Formula One title.
NFTs have always been hard to get, requiring users to use crypto wallets and currencies they don’t know much about. Artema has made it easier to buy things by letting you use a credit card directly and letting you store things you’ve bought in the Artema Wallet. In the context of racing, this streamlined distribution method makes a complicated path into a straight one. This makes it possible for more people to be potential customers.
Madhu is happy with what she has learned from NFTs. Items are “boxed” in a digital case that is clear and can be opened by the buyer. The thing is kept inside the case. If you buy a helmet, for example, you can open the visor and turn the helmet. All of the wear, signatures, and brands are the same as if you were holding the original in your hands. have been finished
In the same way, their videos come in a clear cube that can be turned to reveal different pictures, one of which starts a short movie.
This collection brings together collectors and items that could be sold again. The final market price will depend on how rare the product is and how much people want it.
Different kinds of racing
Artema Labs is interesting in and of itself because they have a portfolio of more than a hundred patents that cover a wide range of topics, such as transactions that go wrong, the ability to turn NFTs on or off, and the ability to play videos that are stored on Blockchain. Artema works with digital things whose properties are always changing.
Because the patent they filed was so broad, Artema was able to get a $100,000 investment with a pre-money value of $400,000,000. This is the first product Motorsport has made with a partner.
Artema is now working on making games so he can make money. In the near future, he plans to start more projects with unique content from film and music. Items are made by Artema. The longer history of NFTs has been about how they started, but Artema is focused on making digital goods, and NFTs are used as an irreversible receipt.
There are people who work in racing who know where this instant release is needed. Artema decides what kind and shape of object both parties agree on. Motorsport has the most important sign off because it is their brand. Here is his other world.
Madhu talked about the Motorsport Multiverse and how Artema Labs makes the very complicated NFTs while we were talking. Here are links to the video and audio podcasts of that discussion:
The world of digital assets as a whole is still young. Even now, NFTs are used both for speculation and to help people. This is changing slowly as customers become pickier about the digital goods they want to buy.
The Artema team’s focus on wide-ranging and easy-to-buy items is likely to become the norm. In any competition for a customer’s money, the winner is almost always the company with the best products. F1 Racing by Artema Motorsports is focused on making high-capacity NFTs based on intellectual property. The customer needs to let us know if they are interested. Gentlemen and Ladies: Prepare yourself. This F1 digital product is about to be released by Starter.
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