How can you create a trustworthy brand? If people don’t trust you, you are likely to find it difficult to get them on your side. They won’t want to read what you have to say, buy your products or use your services if they think that you can’t be trusted. Making a brand trustworthy can take time, especially if you haven’t yet established your brand properly. However, there are various things you can do to create a brand that can be trusted.
Aim to Be Transparent
Being secretive or unclear about how your business operates is unlikely to make your brand more trustworthy. People want to know more about what’s happening behind the scenes and where the products they use come from. Transparency shows them you have nothing to hide.
Follow Through on Your Promises
Telling people that you’re going to do something but then failing to deliver is a surefire way to build a lack of trust in your brand. When you make a promise, be sure that you’re able to follow through on it consistently. The more you let people down, the less they will trust you.
Put Out Accurate Information
In the age of fake news, you will be quickly pulled up on any information that you put out that isn’t accurate. Whether publishing a press release, sharing a blog post, or even sharing content from someone else, it’s important to be truthful and accurate. Understanding how to identify fake news and other falsehoods will help you to ensure you don’t spread anything you shouldn’t.
Infographic Design By University of Southern California
