Enjoy car sharing service offers its customers Fiat 500 1.2CC (69 HP/51kW) and its longer version (not pictured) Fiat 500L 1.3CC (85HP/62kW). (Credit: Eni)
ENI, an Italian multinational oil and gas company, is celebrating a successful first month of the Enjoy car sharing service in Milan. In just one month, their new car sharing service has achieved more than 26,000 registered customers, almost a thousand new subscribers every day, and about 35,000 rentals.
The idea, according to the company’s press-release, is for ENI to evolve from a supplier of products and services for drivers to a supplier of products and services for sustainable mobility. So, instead of selling fuel, the company now offers its customers an online car sharing service. It is unclear, however, how this is more sustainable than regular car use.
According to ENI, the scheme has been major success, characterized by record numbers of users which are continuing to grow, due to certain distinctive features of the service: the use of the red Fiat 500, a compact, safe, trendy vehicle that has become a status symbol identified with Italy globally; the simple online registration process (free of charge, with an instant driver’s license and credit card check) and competitive prices (25 eurocents/minute, 10 eurocents/minute when parked).
The cars may be parked during and after rental in any parking lot in the area covered by the service, as well as in specially reserved Eni Stations in the city. The safety and cleanliness of the vehicles is maintained by a dedicated service team monitored from the 24 hour control room.
Thanks to the success of the initiative, and the contribution of key partners Fiat and Trenitalia, Eni is ready to take Enjoy car sharing to other major cities too: the service will be offered in Rome and Turin by the summer of 2014, and will then be expanded abroad.
