Empowering Women Entrepreneurs

Catherine at Dermalogica reached out to me a few weeks ago to tell me about a new 2011 charitable initiative started by the founder of Dermalogica, Jane Wurwand. The initiative, called FITE (Financial Independence Through Entrepreneurship), is one that aims to fund the businesses of 25,000 women entrepreneurs worldwide in the next two years. According to the World Bank, empowering women to achieve financial independence is one of the best ways to fight poverty in developing areas. It makes sense–women tend to be the ones who hold families together. They shape their families, and in doing so they also shape theirs communities and the future. Dermalogica is making available five of their most popular products (precleanse, daily microfoliant, skin hydrating booster, total eye care, intensive eye care) in special FITE packaging. Within this packaging is a code which you can redeem at joinFITE.org. There, you can choose the entrepreneur you’d like to support. Want to learn more? Watch this video.