
Having found the business partners and the investment capital and to start a enterprise or business your initial work would be to commence your business operations. In order to do so, you need to focus on ‘people’ and ‘processes’ accordingly besides your business plans.
First and foremost you need to recruit and train ‘suitable employees’ besides necessary machines to carry out your tasks and orders to meet your company objectives and vision. You need to do and expect quality work from your employees which should have the highest standards. You need to provide direction to your staff and expect diligence, dynamic, devoted, dedicated, disciplined and determined work with deadlines. You have to identify the hidden and innate talents of your employees and assess their capabilities. You need to judge them on the following; ‘What are they capable of doing’ and ‘how far they can go’ and assign tasks accordingly.
CHANGE MANAGEMENT
Change is inevitable. For me ‘Change’ means ‘growth and Prosperity’. In business or at work you need to ‘anticipate changes’, ‘accept the changes’ and ‘adjust for the changes’. As entrepreneurs and businessmen the best way is to ‘create changes’. The changes that you create proportionately reflect upon positive impact on your business.
Business profits sooner or later. The reason why I have told you that ‘sooner or later’ was certainly it depends on your leadership capabilities as you need to be a ‘effective communicator’ and thereby make your employees ‘accept those changes’ that are implemented by you. I would like to suggest you that best method to ‘communicate’ the changes to your employees by conducting ‘Brainstorming sessions’ for them. In order to be a ‘successful communicator’ you need to get the feedback from your entire staff.
When engaging in conducting ‘Brainstorming sessions’ you need to be ‘proactive’ and not reactive. You have to deal with your employees emotions and you need to be versatile leader to manage any issues, problems and even crises and conflicts. Hence, you need to be a ‘Master in Change’ crisis and conflict management.’
In my humble opinion ‘Self-Mastery’ is the forte of a dynamic, vibrant and versatile leaders. They will be able to ‘create and implement changes’ in their enterprises or businesses and make their employees to ‘accept and adopt changes’ accordingly.

CONQUER YOUR FEAR
Whole adventurous entrepreneurs and businessmen are heavily investing on enterprises and business as well on ‘investing on people’ most of the entrepreneurs and businessmen are still taken their back foot in terms of Investments due to past experiences as well as bitter experiences with the pandemic. ‘Fear of failure’ is something that will halt your business attempts andavoid creativity andinnovation.In business you need to be courageous.
Fear arises from being incompetent and due to lack of Knowledge, skills and correct attitudes.
So harness, acquire and acuminate your knowledge, skills and have a ‘positive mental attitudes’ and practice those as habits on a daily basis to get enlightened by your insights you gain. Also, make your employees studious and students of your industry. Basically, you consider to provide the opportunities to ‘learn and grow’.
I would also like to advice you to ‘do what you fear, the fear will disappear’.
Finally, words of advice to the businessmen to overcome the current crises, problems, obstacles and threats.
Thinking excellence the way forward:
Before reducing costs and retrenchment employees always think whether those are justified by you. I would like to advise you on the above in the following manner; ‘Cut the branches and not to uproot the tree’.
Timing of implementation: Do not sell flour during the windy season and do not sell salt during rainy season’. It is highly recommended to do the other. My inspiring slogans are ‘Persevere till you succeed’ and ‘Never say die’.
Always be an agile and avid learner, be creative and innovative and expect the same from your employees as well.
Set High standards and keep on raising the Standards:
In high jump once you are successful the target is raised frequently and some times you create records. Hence think big, aim high and achieve more and keep on repeating. Also be an ‘effective communicator’ and ‘effective leader’. Manage your time and priorities wisely.
In conclusion, opportunity knocks very softly and only once. Hence, start or restart on your ventures. Do it now. This is the best time. Do not wait the tides to move away. Be the driver and not a passenger in your enterprises, businesses or industry. Be a player and not a spectator in the game. Be the artist or singer and not a member of the audience.
Your lives, destiny and profits of your enterprises and businesses and the future of your employees and development and the prosperity of our motherland are ‘in your hands’.
It’s the ‘survival of the fittest’. True that most of the entrepreneurs and businessmen are facing crises. But as a positive thinker and an inspirational business consultant, let me wind up by stating the following slogans:
‘When the ho gets tough, the tough gets going’ and ‘Tough things and tough situations never last forever’.
Be the ‘Exemplary leaders, entrepreneurs or businessmen. Also, teach your employees about the matters that have been discussed in this article and make them to reach the highest echelons in your business organisations and their lives. They deserve it well, as they are the towering strength of your business organisations.
Wish you all a successful ventures, enterprises and businesses. May the lady luck smile upon you. Keep moving, move forward in the right direction at the right time. Happy Sailing!
About the writer
The writer is eligible to follow the programme of Certified Professional Marketer(CPM) Asia, the highest recognition awarded to the Marketers in the Asian region and awarded by the Asian Marketing Federation-AMF, conducted by the Sri Lanka Institute of Marketing (SLIM). Ravindhiran is a Professional Pharma Marketer, Specialist in Professional Communication Skills and a Trainer of Managers and Medical Representatives on detailing skills and techniques. He is also an Inspirational Business Consultant and a business Columnist. He was the former Treasurer, Assistant Secretary and the Editor of the Pharma Promoters Association (PPA), Sri Lanka.
