The creators of Momoguro have planned a multi-platform franchise with a game, a television series, and numerous NFTs.
Nine Emmy Awards have been given to Baobab Studios for their short films and virtual reality (VR) experiences. Now, they are expanding into the Web3 world with a family-friendly project called “Momoguro” and an accompanying Ethereum NFT collection.
Invented by multimedia director and animator Martin Allais and writer-director Nico Cassavecchia, Momoguro is a vibrant fantasy world in which creatures known as “Momos” can combine to form hybrid characters. Momoguro is releasing NFTs and an NFT roleplay game (RPG) in which players go on “quests” to combine Momos across the Uno Plane.
The franchise is minting its genesis NFTs Thursday for 0.22 ETH each (approximately $365), which are “Holoselves” players can adopt to later enjoy the Uno Plane, according to the mint site.
The Momoguro RPG will be built on ImmutableX, a layer-2 scaling solution for Ethereum, and will include NFTs as a central gameplay element. The game is scheduled to release in the second quarter of 2023.
Baobab Studios is not a Web3 company, but it is investigating how NFTs can be used to engage users in storytelling experiences.
“We believe stories transcend mediums,” Baobab Studios CEO and Cofounder Maureen Fan said in a statement.
“Baobab Studios’ mission is to inspire you to dream and bring out your sense of wonder. Make YOU matter. This begins by creating great characters and stories, like Momoguro, where you can be part of the story,” Fan added. “We aspire to bring the Momoguro IP to as many channels, streaming platforms, and widespread media as possible.”
The creators of Momoguro also believe that their property’s lore conveys an essential message.
“Community plays a big part in this,” Momoguro’s Cassavecchia said in a statement. “Inclusivity is paramount for the franchise, from ethnicities, genders and body-types, Momoguro’s ethos is that everyone is welcomed.”
According to Crunchbase data, Baobab presently has Pixar cofounder Ed Catmull and Twitch cofounder Kevin Lin on its board, and has raised over $31 million from investors such as Disney, Samsung, and Comcast.
Baobab is not the first Hollywood production company to release NFTs or Web3 content. Warner Bros released “Lord of the Rings” NFTs that included a digital copy of the first film last fall. Additionally, Lionsgate, Netflix, and Paramount have experimented with NFTs for some of their most popular properties.
This is the beginning of your journey to discover the Uno universe!
— Momoguro (@MomoguroNFT) November 28, 2022Momoguro introduces a fantastical world where you collect creatures with unique powers. Choose which ones fuse with your Holoself avatar & gain their abilities as you merge together to fight to save Uno. pic.twitter.com/NEimOd5XFe
Baobab appears to be more concerned with creating a sense of community than generating revenue, as it has already hosted Twitter Spaces for Momoguro fans, garnered a substantial Twitter following, and has nearly 50,000 members in its Discord server.
Content Source: decrypt.com
