Emails Dazzle Readers
Do you want your emails and newsletters to dazzle your readers and get opened? I found this infographic that may teach us how to have that happen before we send that next email. The fourth quarter of the year is most important if you are selling online. Last year alone 144.8 billion emails were sent daily. Emails must still work if that many are being sent daily. It’s more of a challenge to have those emails opened now. The average open rate across all industrials is at 31%. That means 69% of emails are not even opened.
Emails Today
Emails today are still popular. People can now look at them via their smartphones and decide quickly which to delete and which to open. Some people like Matt Cutts are overwhelmed by the amount of emails received daily. Some people still only use only emails and not social media or other communication methods like texting. Emails today are more complicated with the new Gmail tabs. Today when sending emails we must try to end up in our readers original inboxes vs the tab inbox that are called promotions or social. Not an easy task according to MailChimp. The best way is to tell your subscribers how to put your emails in their primary tab.
More Words To Use To OPEN Emails and Make Emails Dazzle
Free Delivery | Latest | New | Alert | Sale | Bulletin | Issue | News | Video | Daily | Weekly | Renew | Cheap | Secret | Awesome | Helpful | How To
More Words NOT To Use to Avoid Getting In Spam Boxes
Buy | Free | Clearance | Order | Avoid | Lose | Stop | Click | Increase Traffic | Subscribe | One Time Mailing | Click Here | Opportunity Apply Now | Remove | Save $ Using lots of explanation points or ALL CAPS | Do NOT use RED Text!
Other Email Takeaways
The word sale works better than save. Daily and weekly work better than monthly. People prefer weekly vs monthly emails. Something to consider when doing your calendar for Q4. Use some emotional words triggers to get people’s attention if it makes sense for your customers. Using numbers in a email subject line is good as it makes readers stop. Remember that everyone’s time is valuable and to give them something of value when sending emails. Don’t have them unsubscribe from your list! Make your emails short and to the point so readers don’t lose interest. Use the word YOU to keep them personalized and don’t forget to mention benefits of a product or service to make emails dazzle them.
Best Days to Make Emails Dazzle
Monday, Wednesday Thursday and Friday are the best days for most to send out their emails. Weekends are the least days according to Experian Marketing. I found it interest since I’ve been receiving many emails on Sundays via big retailers. Have you been noticing when you get the most offers in your inbox?
Best Times to Make Emails Dazzle and Get Opened
Most experts agree 8 a.m. – 12 noon are the best times of day to send out emails. Of course if you are sending emails to other parts of the world where the time will vary from area to area so it may vary. Check where most of your readers are from and then implement your timing accordingly.
How many of these words are you using to send out your emails and newsletters?
