Teslaquila, the Tesla -branded liquor, who starred in CEO Elon Musk's The controversial April Fool's joke about the automaker's filing for bankruptcy has arrived.
The automaker now lists Tesla Tequila (somewhat different from the original Teslaquila brand) on its website. The tequila, described as a "100% high quality agave tequila añejo in small batches, made from sustainably sourced lowland and mountain agaves", is contained in a hand blown glass bottle shaped as a symbol of charge. electric. Oh, and it costs $ 250.
Celebrity-made tequilas are nothing new and are often profitable. Casamigos, a tequila brand co-founded by George Clooney, was acquired by Diageo in a deal that valued the company up to $ 1 billion. Tesla Tequila could be the first liquor sold by a car manufacturer. The liqueur is made by Nosotros Tequila, according to the company.
Tequila first appeared in April 2018 when Musk tweeted a photo of himself passed out against a Tesla Model 3 "surrounded by" Teslaquilla "bottles, the traces of dry tears still visible on his cheeks." In the photo, Musk is holding a cardboard sign that says "bankwupt".
In the same year, Tesla filed an application with the United States Patent and Trademark Office for the "Teslaquila" trademark.
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