Effective Simplicity

I always find that the simpler the object is, the more beautiful its design tends to be. Take for instance this minimalist Clamp Lamp designed by Swedish architect Andreas Martin-Löf. By simply using off-the-shelf lighting parts and attaching them to a handmade metal clamp, Andreas created a wonderfully cool and stylish table lamp. I'm telling you, it's all in the craftsmanship and details. I'd say this is my crush of the week.