Editorial: Blog, Blogger, the Bloggest

This editorial was first published in InCompany by Attire Club, December 2016.

As the world is shifting from one way of being to the other, new ways of connecting with people appear and families or communities at large are built in different ways. One of these ways is through blogs. Just a few years ago, in 2006 for example, blogs were still something new: people were just starting to hear about them and most people did not know what to make of them.

Initially, blogs were not taken very seriously as voices of society but they have grown into outlets that can be just as powerful as big corporations. Of course, the novelty factor, as well as the fact that bloggers did not have an equivalent in older societies, made people be quite reticent of them at first, and even today, bloggers at large still need to work to build credibility.

But things are changing and bloggers that are more established and that have a good degree of credibility are becoming the new influencers of society. A blogger is a creative consumer, a journalist and a curator, creating his own sphere of influence. Today, blogging is beyond journalism, as it is more organic than classic journalism and incorporates many elements of society, such as dialogue by allowing comments, social media and advertising.

This is why this December we have decided to keep the main theme of the magazine in the family and feature some of our fellow bloggers in the magazine. From The USA to Italy and from Pakistan to New Zealand, we cover the whole world of fashion bloggers, who have so gracefully opened their doors to us as we discussed with them style, fashion and blogging.

Fraquoh and Franchomme

Further reading:

Editorial: Every kind of man Editorial: A different kind of glamour Editorial: We are who we are

P.S. We want to hear from you! Do you read blogs? Which blogs? How do you think the idea of self-publishing can influence the future? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!