Smol is a startup that provides laundry capsules and eco-friendly dishwasher tablets on subscription through letterboxes, which brings down the price of major brands at home. He has now raised £ 8million in a Series A funding round led by Balderton Capital with participation from JamJar Investments. The funding will allow smol to enter new product categories, expand further into new markets and expand its team. Prior to this round, smol was funded by seed money from private investors.
Created by former Unilever employees, Paula Quazi and Nick Green in 2018, it also launched its own vegan textile conditioner with no animal fat and 100% plastic-free and locked packaging for its laundry and tableware, as well as conditioner fabric made from 100% of post-consumer recycled plastic that is recyclable. Smol also offers a return system for recharging and reuse.
P&G and Unilever currently dominate the market, while Smog hopes to become the laundry's "dollar shave club".
Paula Quazi, co-founder of smol, said in a statement: "After seeing how the industry has barely innovated in over a hundred years, we launched smol to make washing simple for families whose laundry needs are ignored. for decades."
Suranga Chandratillake, Partner at Balderton Capital said, "When people think of the technological breakthrough, it is normal to think of digital products and internet tools. However, technology has the power to make life better for us in the most unexpected ways and we believe Paula, Nick and their amazing team have seized such an opportunity at smol.
