Dot XYZ is getting a little love this morning from the Los Angeles BizJournals.com website. Annlee Ellingson got some quotes from Daniel Negari for the story and there were also some mentions of those who have switched to a .xyz like GroovyWebDesign.com.
From the article:
We’ve positioned ourselves as the next .com,” he told me.
XYZ, he said, is generic. The domain endings that we’re used to — .com and .org, for example — are abbreviations of English words (in this case, “commercial” and “organization”) that mean little in other languages. XYZ, on the other hand, is “really kind of universal. It transcends different languages,” Negari told me.
“XYZ is the last three letters of the alphabet. It’s really kind of natural and instinctive to me that you end the alphabet with XYZ, you should end a domain name the same way.”
Negari’s company is targeting the “next-generation Internet user — that small business that’s coming online for the first time or startup,” he said. “They’re looking for a good, memorable short name.”
A web design company called Groovy, for example, had been operating at www.groovywebdesign.com but was able to snag www.groovy.xyz for $10.Other prominent .xyz users include Place.xyz, the rebranded home of the Lady Gaga-backed Backplane, which builds brands standalone social networks like Gaga’s LittleMonsters.com.
The article goes on to mention what I think has been the best exposure for .XYZ and that is it’s usage on the hit HBO comedy Silicon Valley. Daniel Negari is quoted as saying, The shout-out was a promotional boost for XYZ that Negari didn’t see coming.
“I had no idea until it aired and my phone blew up from all of the people text-messaging me,”
Read the full article on BizJournals.com
