Doodles, a Web3 media and entertainment company, will purchase the transatlantic animation studio Golden Wolf.
The Doodles franchise began in October 2021 as a collection of digital collectibles based on characters developed by artist Burnt (actual name Scott Martin) and has since expanded to include animation, gaming, merchandise, music, and live events. With the acquisition of Golden Wolf, it is focusing more on original content.
We are excited to announce that Doodles has agreed to acquire award-winning animation studio, Golden Wolf. pic.twitter.com/vRuQpjxVf8
— doodles (@doodles) January 23, 2023
The deal will be done in the next few weeks, but the financial details have not been made public. When everything is done, the team from Golden Wolf will join Doodles. Ingi Erlingsson, the CEO and founder of Golden Wolf, will become the Chief Content Officer for Doodles. He will also continue to run Golden Wolf’s offices in London and New York.
In addition, Doodles will use Golden Wolf’s strategic alliance with creative studio Psyop to form a joint venture called Active Ingredient. Using advances in AI and blockchain technology, this initiative will try to “reinvent storytelling and the tools used to make it a reality” by developing tools and techniques for marketers, filmmakers, and producers.
What will happen next?
As part of the deal, Psyop will invest in Doodles, whose board includes Pharrell Williams. Golden Wolf is known for making extra content for the Adult Swim animated show Rick & Morty. The company describes its style as “living in the space between irreverent humor, intensely dynamic action, and psychedelia.” It has also made content for Disney, Illumination, Nike, Facebook, and others, and it is putting more effort into making longer-form original content.
“This partnership will unlock boundless potential within each of our businesses, accelerating our goal of redefining entertainment through engaging storytelling and worlds,” said Erlingsson.
“Web3 is powering a new generation of collecting, fandom, and consumer mindset,” said Julian Holguin, CEO of Doodles. “This investment is a move that advances our strategic priorities of creating world class content, leveraging technology to incubate new formats and ultimately, spreading joy to millions around the world.”
Holguin added: “Golden Wolf will produce always on content that is distributed through social channels for Doodles and we are already in the process of developing longer-form content, and we will incubate new IP – some in partnership with well-established Hollywood creatives. Some of these initiatives will lead with Web3 and some will not.”
