Business Magazine

Donuts To Initiate First Advertising Campaign

Posted on the 15 March 2015 by Worldwide @thedomains

donutsimages

MediaPost published an article a couple hours ago on Donuts initiating its first advertising campaign. Comments from Jeff Davidoff the CMO at Donuts are quoted in the article. One interesting quote, “Dot-com doesn’t mean anything. The Google algorithm looks for meaning and connects the word with relevant content. Marketers really need to focus on the quality of the content and the connection with the domain name.”

From the article:

The campaign will run video and banner ads online for 60 days on Yahoo, MSN, Entrepreneur, Business Insider, Fast Company, Forbes, and others. Manhattan-based MediaStorm spearheaded efforts, along with Los Angeles-based ad agency Walton Isaacson, creating the campaign and media buy. Search, podcasts, radio, and broadcast TV ads will come later.

Of the 1,200 new domain names about 600 are brand names and the remaining are non-branded names. Donuts will own about 200 of the non-brand names; and Google and Amazon, about 50 each, per Jeff Davidoff, CMO at Donuts, told Search Marketing Daily at South By Southwest Interactive in Austin.

Davidoff believes the industry will see an end to the backslash in the domain name such as Gucci/shoes, making it easier in the long run, for consumers to find brand Web sites.

Read the full article on MediaPost


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Carolina Strong & Have You Marked Yourself Safe?

    Carolina Strong Have Marked Yourself Safe?

    Still getting through Hurricane Florence here in the Carolinas. While I live in central NC, we have had our share of flooding, trees down, power outages and yes... Read more

    7 hours, 4 minutes ago by   Midlifemargaritas
    LIFESTYLE
  • Questions to Be Asked About Discussion of Sexual Abuse: Why Is Abuse of...

    Questions Asked About Discussion Sexual Abuse: Abuse Vulnerable Females Adult Males Shrugged Easily?

    Speaking from the vantage point of a "but half-woke" straight male, David Roberts writes, Sexual discrimination, harassment, and abuse are everywhere. Read more

    7 hours, 15 minutes ago by   William Lindsey
    LGBTQ, RELIGION, SOCIETY
  • What to Do Instead of Counting Calories?

    A while ago, Dr. Andreas Eenfeldt met Dr. Jason Fung to discuss calorie counting. Is it the best way to lose weight or is it more complicated than the theory... Read more

    7 hours, 32 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Boeing 787-9 Dreamliner

    Boeing 787-9 Dreamliner

    @ San Francisco, CA June 2018 A Virgin Atlantic Dreamliner on final approach for landing at SFO.  Virgin operates 17 Dreamliners in their current fleet,... Read more

    7 hours, 34 minutes ago by   Htam
    PHOTOGRAPHY, SOCIETY
  • On Waiting…

    Waiting…

    We are sitting in a government office in Suleimaniyah (commonly called Suli) and we are waiting. We left Rania at seven in the morning. The sun had already... Read more

    8 hours, 25 minutes ago by   Marilyngardner5
    RELIGION, SELF EXPRESSION
  • Is Low-carb the Best Treatment for Reversing Diabetes?

    Low-carb Best Treatment Reversing Diabetes?

    The diabetes diet debate has shifted, and the result could save millions of people. The question used to be, is a low-carb high-fat diet dangerous? Is it going... Read more

    8 hours, 45 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • London Design Festival 2018 - Interesting New Designs

    London Design Festival 2018 Interesting Designs

    15 - 23 September 2018 chair ‘Iklwa’, design Mac Collins at 100% design Leading bathroom brand VitrA participates for the first time in designjunction,one of th... Read more

    9 hours, 14 minutes ago by   Trendoffice
    HOME, INTERIOR DESIGN

Magazines