Business Magazine

Donuts’ Marketing Offensive Tops List of Most-read Stories for March on WTR

Posted on the 02 April 2015 by Worldwide @thedomains


Trevor Little wrote on World Trademark Review that Donuts marketing offensive was the most read story for March.

From the article:

The campaign is aimed at spreading the new gTLD gospel to small businesses in the US. While unlikely to be the turning point in terms of wider public awareness of new gTLDs, the campaign will do no harm in spreading the gTLD message and will be welcomed by registrars. We argued that it is also a development worth noting by brand owners.

Elsewhere in the gTLD world, there was an outcry from trademark counsel when Vox Populi Registry unveiled its recommended $2,499 sunrise registration fee for the ‘.sucks’ TLD. Our analysis of the cost-benefit proposition featured in the top 10, as did our interview with John Berard, CEO of the registry, who told us that the pricing is “responsive to the opportunity”.

Read the full article on

World Trademark Review is the world’s only independent daily news and information service dedicated exclusively to reporting on trademark issues for in-house and private practitioners internationally.

The World Trademark Review platform includes WTR Daily – an email news and legal analysis service written by a panel of leading experts who report on trademark-related developments in key jurisdictions globally – and a bi-monthly, practitioner-led print publication which focuses on the issues that matter to trademark professionals the world over.

Back to Featured Articles on Logo Paperblog