The book is packaged in what might be called traditional stereotypical packaging for a woman.. a pink-trimmed book cover..
While some people have found that to be disparaging, as if they will buy the book because it is pink, I don't care about that and found a different aspect of the campaign interesting..
The Feldheim online campaign leads to a landing page that appears like this (I took a screenshot in case they change it):
"Finally something for you, Imahos of Klal Yisroel"
As if there have been no books about Torah topics published for women until now. And forget about the possibility that general Torah books might also be read and studied by women. Forget other publishers - has Feldheim never before published a book that was targeted towards women?
They presume that this is the first book of Torah topics targeted to women. I find that funny.
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