Business Magazine Launches New Domain Appraisal Tool: Here’s Some Comparisons

Posted on the 23 January 2013 by Worldwide @thedomains

If your a frequent reader of you know we are not great fans on domain name appraisal tools so we might be surprised to see us announce yet another one,

I will go through some results we got today but first this is how the developers described the appraisal tool in their press release today:

“This new tool—Domain Name Estimator—offers domainers a rough indication of a domain’s worth by making use of advanced statistical analysis based on a number of factors.

These factors include:

.   Alexa monthly ranking: How the domain ranks in popularity both globally and in the US.
·     Global monthly searches: The number of searches made for the keywords globally.
·     Regional monthly searches: The number of searches made for the keywords locally.
·     Estimated keyword cost-per-click: The average cost per click for the popular keywords
·     Dictionary worth: If the domain name keywords are from the dictionary or not.
.   Historical domain sales: The tool takes into account past sales data of similar domain names.
.   Google hits: The number of google hits the keywords of a domain has globally.

The Domain Appraisal tool shows potential buyers and sellers the value of a domain to help them make an informed decision about pricing their domains.

Estimating a domain name value is a hard problem to solve given that the value of a domain name is determined by the end user. A domain name which is worth thousands of dollars to one user could be worthless to another. Given these problems, there are very few accurate domain name appraisal tools. Entering into the fray is, helping website owners make decent choices in estimating the value of a domain name before buying or selling it. has been beta tested on the hacker news where it was well received by the hacker community and made it to the front page. Current competitors includes and Sedo’s Domain Value Indicator tool.”

So here are a few test domains that put through and (DM) is a domain we own that we have turned down $30oK twice for in the past 2 weeks

DM appraisal: $288,647.53

Estibot appraisal: $31,000 a (domain sold last week by Mike Mann for $40K)

DM value $5,055.56; Estibot $41K (now adjusted for the sale price) DM $484,000; Estibot $7 Million DM $21.00$117,000 DM: $754K Estibot $5.5 Million DM: $423,000 $11K DM:  $103,000 $57,000

For fun we put each competing service through each other appraisal tool:

DM appraised at $1,995,726.95 appraised at $0

Feel free to test some of your own domains and give us the results.…

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