In a blog post, DomainIndex.com looked at seasonality in parking revenues and concluded what most of us long time domainers already knew.
The summer months are the slowest and the Winter months of November- February are the strongest months of the year for parking revenues.
In its post DomainIndex.com write:
“We have been able to use a database of 137,000 parked domains across many different verticals and parking companies. ”
“Most of the traffic was type-in traffic we estimate only about 15% is expired traffic. In the 4 full years of data (2009 to 2012) that we had, this particular portfolio lost on average 7.5% of revenue every year with stable amount of visitors. We normalized this (virtual) portfolio from the overall decrease in revenue and these are the results we found:
Seasonal fluctuations In parking revenues:January 1.16
February 1.05
March 1.06
April 0.90
May 0.93
June 0.91
July 0.89
August 0.91
September 0.98
October 0.94
November 1.19
December 1.09
…
