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Domainer Merlin Kauffman’s Soothe Startup Picks up $10.6M In New Funding

Posted on the 12 August 2015 by Worldwide @thedomains

Merlin Kauffman is a domain name investor and president of True Magic, LLC which owns many great domain names like Exclusive.com, Lookup.com, Conferences.com, FileSharing.com, Volunteers.com, and Tabloids.com to mention a few.

Merlin is also the Founder and CEO of  Soothe which is an on-demand massage service which launched in April 2013. The company just picked up a cool $10.6 million in new funding according to a story on TechCrunch.com!

As I began talking with massage therapists, they kept telling me the same thing over and over again, “the spa I’m working at is paying me very little.” It turns out that spas that charge $120+ for massages are usually only paying $35 to their therapists. I decided to remove the spa from the situation and reverse the equation by empowering skilled massage therapists to earn extra income and make a better life for themselves.

From this idea, I created Soothe, an online and mobile app that connects people who want to book same-day in-home massages with the best hand-picked massage therapists. States the about page on Soothe.com.

Congrats to Merlin on his startup success with Soothe as it’s always nice to hear domain investors succeed!

A bit of bad news for Merlin and True Magic, Projects.com was allowed to expire and sold on SnapNames for $87,550 July 2, 2015. I have not heard any word as to how/why the domain was allowed to expire. I did try to see who the current owner is for Projects.com, but whois is not resolving… so that makes me wonder if the domain auction was paid for? or why whois servers are not responding for the domain and the last whois update shows the day the domain name was grabbed during the drop on June 29, 2015.


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