Business Magazine

Domain Horror Story: Company Spends Money On PR To Promote Its New Domain

Posted on the 31 October 2013 by Worldwide @thedomains

You might put your little one’s safety to sleep before reading this ghostly  tale of a company that just spend cold hard cash to promote its new domain name

A Press Release was put out by Seward Park Tech, “a DJ and Lighting company servicing the New York, New Jersey and Connecticut otherwise known as the Tri-State area” or otherwise know as the number one media market in the  US.

So what did this company acquire to make their mark on the Internet in the biggest media market in the United States?

Why would a company pick this domain, well they explained in the PR that the “3″ is the letter “e” inverted so they in fact basically acquired

“Our Marquee DJs have years of experience spinning at the most elite night-clubs around the country, and the Lighting designers have designed the lighting and special-effects for numerous movies and theater productions around New York City.

“The lighting, special effects and music are combined to bring the magic of theater into weddings and other special events.”

“Founded in 2010, Seward Park Tech has come a long way, earning dozens of 5-star reviews across the board and winning prestigious entertainment awards such as ‘The Knot’s Best of Weddings’ and ‘Wedding Wire’s Bride’s Choice Award.’ Seward Park Tech is also a member of the very exclusive Style Me Pretty’s Little Black Book.

I know its hard to believe but the domain name was actually available for registration back in the end of July when the company went ahead and registered it for $10 at

For those that don’t know the cost to get a press release out is several hundred dollars and up plus the cost of getting someone to write the release so in this case the company spent 30X-70X more on a single press release then it spent to acquire the highly valuable domain which it is now promoting and planning to do business on for eternity.

Now that’s a truly scary tale

Give your children an extra hug tonight as they are about to fall to sleep and whisper in their ear that the number “3″ is not a reverses of the  letter “e”.


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