Google is one of the biggest search engines, with approximately 86% market share. If you want your business to rank on Google and get your target audience’s attention, you must optimise your website for search engines.
According to Backlinko, the number one result on Google tends to get around 32% of all clicks. After all, no one wants to go to another page for information.
But how can you get top rankings on search engine results pages (SERPs)?
Search Engine Optimisation (SEO) is the driver behind websites or webpages ranking well on search engine result pages. SEO is the process of optimising a website for the targeted keywords or search queries the intended audience usually searches for to find the business’s offering.
What is DIY (Do-It-Yourself) SEO?
DIY Search Engine Optimisation is a process where you optimise your business’s search engine rankings yourself. With the world of business moving quickly, many business owners try DIY SEO to improve their visibility and ranking. You can learn from a wide range of courses how to do SEO. One of the biggest perks of using these courses is learning the tools yourself and implementing them where you like. Nonetheless, if you don’t have the time or knowledge, expert guidance is the next thing you will need to help you in DIY SEO.
Advantages of DIY SEO
DIY SEO can work like magic bringing you a wide range of benefits, especially in the long run. Not only does it bring personal growth but professional growth as well. Some of the major benefits that you’re likely to acknowledge with DIY SEO are as follows:
- Since you have complete control over the campaigns, you can constantly customise those per your business needs.
- With DIY SEO, you get the benefit of learning the ins and outs of search engine marketing.
- DIY SEO can be critical in helping you stay ahead regarding personal learning. If you plan to make a career shift, you can easily become an SEO professional. Plus, the pay is handsome, for an average salary of an SEO professional is around $60.5K US yearly.
- DIY SEO does not burn a hole in your pocket. Why? When you hire professionals, you will need to pay them. But you get to save some extra bucks since you’re doing it yourself.
- Strategy customisation becomes a smooth process as you move ahead with DIY SEO.
Disadvantages of DIY SEO
DIY SEO isn’t as glittery and shiny as it appears to be. There are some drawbacks to it, such as:
- DIY SEO may not help you get the desired results if you have no experience in the field.
- If you need to be made aware of how to use the tools, it could a waste of your precious time, as you will also need to consider managing and measuring your metrics.
- If you ever make any mistake in SEO planning, rectifying it can be a big problem.
How to do DIY SEO?
In DIY SEO, you will not have the assistance of any professionals but your own. You will need to do everything from beginning to end. To learn how to do DIY SEO, you must check out some SEO courses and know how every step is performed. You will likely also need to purchase tools and software to help you check your results, which can get expensive. If you are doing SEO by yourself then here are some SEO tips for you.
Details about Hiring a SEO Agency
An SEO agency comprises professionals with years of experience who understand business needs. The professionals offer guidance and recommendations that can help to boost visibility and ranking in no time. If your business has been struggling all these years, with an SEO agency by your side, you can work towards obtaining your goals.
Advantages of Hiring an SEO Agency
Hiring an SEO agency has many benefits to your business. Some of the most prominent reasons include:
- The professionals will optimise your website ranking all the way from your meta tags to keywords. Each of these factors will allow the crawlers to identify your website.
- Organic traffic will gradually grow without any black-hat practices involved.
- An SEO agency can help you get higher traffic on your website and increase conversions.
- A professional SEO agency will further guide you in improving the website’s online presence.
- SEO can help you use the right keywords to make it easier for your business to reach its target audience.
Disadvantages of Hiring an SEO Agency
Like how every coin has two sides, hiring an SEO agency has not only a plethora of advantages but also some drawbacks, such as:
- SEO agencies can be quite expensive, which may make them out of your budget.
- SEO can take time to generate more profit for your business initially.
- The algorithms constantly change so tracking can become a challenge.
How to hire an SEO agency?
The only way to do SEO properly is to hire an SEO agency. However, hiring the perfect SEO agency can be quite a challenge. Some of the points you’d have to look for while hiring an SEO agency are as follows:
- Always discuss the budget with the agency.
- Ask them how many years they have been in business and how many professionals they have handled with SEO.
- You must choose an SEO agency whose goals are aligned with your business.
- Choosing an SEO agency that is completely transparent in its business is crucial.
What to choose for your business – DIY or Agency?
Whether you’re going for DIY SEO or an agency, your choice completely depends on your business. It is important that no matter which option you’re going for, you’re working on bringing reliable and effective results for your business.
If you’re going for an agency, you can choose the SEO professionals at Crunchy Digital. With their expertise in their craft, they are sure to positively impact your business.
