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DIY Public Relations – Don’t Buy the Snake Oil

Posted on the 23 September 2011 by Waxgirl333 @waxgirl333

I realize that everybody can’t afford to hire a PR person. But I really wish these DIY publicity “teachers” would teach something other than “how to write a fantastic pitch for the Today Show” that ends up in the email of a top producer who never works at that level. There are relationships that need to be developed, protocol to follow and a natural hierarchy of media that virtually no DIY teacher is teaching. Basically, people are learning how to be salespeople to the media…which the media HATES.  You can’t just pitch holiday guides and magically have it turn into “thousands of dollars in sales“. Or send to 10 or 20 people and get 2-3 feature articles! Or how about creating a pitch the media can’t resist! Or better yet, buy this book and get into O Magazine to become an overnight sensation! 

These people are selling snake oil and I’m tired of it. And so are the editors who have to wade through this crap.

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