Why CR8inc is exactly what Sarasota and Bradenton Florida need to take small business growth to the next level.
Many marketers and business owners in town would have you believe that one of the biggest hurdles for a start up marketing company in Manatee or Sarasota county is the demographics of the two counties. Heck, if you listen to all the competition you might even think it’d be better to pack your bags and go start your company in another state altogether. You see, everyone here is old and no one uses social media or has a smart phone. “My clients aren’t texting” is another common response I get when I talk to people about the advantages of multi channel marketing. The truth is that everyone is on facebook (well almost everyone), twitter is coming on strong, and believe it or not, even your grandma is texting.
That is why inbound marketing in Sarasota as well as internet marketing in Bradenton is such a great value proposition for the few companies that see the value in leading the charge as opposed to worrying about keeping up with the competition. For the few companies who understand that there is a paradigm shift happening in business communication, inbound marketing is exactly what they need to separate themselves from the competition. Now that more and more people are turning to the internet as their first place for product research, more and more businesses have the opportunity to stand out from the competition by building an organic presence on line and attracting traffic with compelling original content.
The days of throwing big bucks at a marketing campaign are long behind us and the bigger players in town will be quite surprised the next time they Google themselves, just to find that this no-name competitor is ranking higher than them. “Where did they come from” is what they will ask and “Inbound marketing” is what you will respond. Inbound marketing? Yeah, inbound marketing. You know the combination of search engine optimization, social media marketing, blogging and compelling original content wrapped up in to one unified online marketing strategy! Basically we’ve been creating marketing that people love instead of interrupting them with marketing they can’t stand.
Change your small business marketing strategy.
You see, while your business was worried about advertising in that local magazine or that played out newspaper that nobody reads anymore, we were out building a focused keyword marketing campaign. We were targeting long tail keywords for the Sarasota Bradenton metro area in order to maximize search engine results. Small businesses who see the value proposition of using inbound marketing in Sarasota will have the upper hand over the next few years when every marketing company in Bradenton begins to realize that no matter what the business is or what service/product they are marketing, there is no substitute for a strong online presence optimized to attract organic traffic and converting online traffic to leads.
Why you have never been more wrong about something in your life.
I know what you are saying, “no one is going to buy my product online so we don’t really need all that inbound marketing stuff”. Wrong, wrong, WRONG! No matter what your value proposition is you better believe that the internet is the first place people turn when making a buying decision. Tell me; when was the last time you picked up a phone book to find a business phone number? When was the last time you saw an ad in the newspaper or saw some idiot waving a sign in front of a local Bradenton small business and decided to stop in and buy their product?
Google is the new yellow pages and more than 50% of all searches are done on a mobile device. The world is getting bigger and bigger every day, there is an app for everything you can think of, more websites than the world knows what to do with and yet communication is getting more and more intimate. If your small business can’t find a way to engage local buyers in the Sarasota area then that means that someone else is. You see, by combining all of your disjointed and ineffective marketing efforts in to one unified inbound marketing strategy you give yourself the upper hand. Why? Because right now there are not that many companies doing it. Plain and simple the companies using inbound marketing in Sarasota or Bradenton are so far ahead of the competition that by the time the competition figures it out it will be too late. They will have wished all along that they had listened to that “silly” entrepreneur with a vision to change the world and a company with a funny name. Don’t be that Bradenton small business who waits too long to find out how to stand out from the crowd while the getting is still good!
Tags: Search engine optimization, social media, Inbound Marketing, Building and Empire, mobile marketing, increase exposure
