Dior Runway in the Time of Covid

Dior Haute Couture 2020

Covid -19 has changed the way the world is working and that is no different for the world of fashion.

Runway shows around the world have had to be cancelled. So what is a great couture house like Dior to do? Led by artistic director Maria Grazia Chiuri, Dior created a miniature collection for its haute couture show, displaying painstakingly crafted garments on miniature dolls rather than models. Themed, Le Mythe Dior, the collection was filmed by Italian director, Matteo Garrone. Enjoy!

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Behind the facade of 30 Avenue Montaigne, the beating heart of the house of Dior can be found in its fabled ateliers. For the Autumn-Winter 2020-2021 Haute Couture, @MariaGraziaChiuri recaptured that sense of wonder with miniature dresses contained in a traveling trunk bearing the emblematic Paris facade. Specially handcrafted in Italy, the trunk, which appeared in the enigmatic film directed by @MatteoGarroneOfficial that presented the collection, recalls the Théâtre de la Mode touring exhibition that captivated all who saw it in Europe and the US in the mid-1940s. #DiorCouture © @AdrienDirand

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‘Le Mythe Dior’, a film directed by @MatteoGarroneOfficial – twice the recipient of the Grand Prix at the Festival de Cannes, for ‘Gomorrah’ and ‘Reality’ – showcases the Autumn-Winter 2020-2021 Haute Couture collection by @MariaGraziaChiuri. Captivated by storytelling in all its forms, whether revisiting ‘Pinocchio’ or the dark fantasy of ‘Tale of Tales’, his embrace of fable and beauty perfectly conveys the fantasy that permeates the craft of couture. #DiorCouture © Music by @Paolo.Buonvino

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