Did Your Marketing Work in 2011?

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I have noticed that a lot of us are pretty polarized when it comes to our marketing efforts. We are way too impatient to see results from new marketing tactics, and often don’t measure the old ones effectively to make sure they’re still working.  As I mentioned a couple weeks back, you have to look back objectively at the past year before you can accurately plan for the next. To help you do that, I’ve created some questions to ask yourself about the sales and marketing you’ve done in 2011.