Star Points, the loyalty programme of Dialog Axiata PLC achieved global recognition by securing the Gold Award for the Best Loyalty Strategy in the Telecommunications category in Asia during the 2023 Loyalty and Engagement Awards, organised by MARKETING-INTERACTIVE held in Singapore.
This accolade marks a significant milestone in the journey of Dialog Star Points, affirming its status as Sri Lanka’s internationally acclaimed loyalty programme. This international recognition reinforces Dialog Star Points as the unmatched loyalty programme in the region, offering exceptional value to its customer base.
Group Chief Operating Officer of Dialog Axiata PLC Lasantha Theverapperuma, said, “This esteemed award stands as a resounding affirmation of the Star Points program’s strength and excellence, making it the leading loyalty program in the region.”
The Loyalty and Engagement Awards, organised by MARKETING-INTERACTIVE, celebrates and acknowledges exemplary loyalty, engagement, and relationship marketing strategies in the South Asia, Southeast Asia, and Oceania regions.
The distinguished panel of experienced marketers and industry experts meticulously evaluated all submissions to determine the winners
